Donald Trump is known for many things: business endeavors, reality television, winning the presidential election, and of course, his Twitter. For the uninitiated, Twitter is a self proclaimed “online news and social networking service where users post and read short 140-character messages called “tweets”. And believe me, no man has ever used their 140 characters quiet as effectively as president-elect Trump. Mr. Trump has an extensive resume for Twitter accolades, in which is 17.2 million followers can all attest to. He has accused Google, Twitter, and Facebook of suppressing Hilary Clinton’s controversial emails, quoted Frozen lyrics, engaged with “alt-right” racists, had multiple verbal sparring matches with Dallas Maverick’s owner, Mark Cuban and the list goes on and on and on.
In the bigger picture, Donald’s success garnering attention on Twitter is a true testament to the power of social media. In the past, political candidates use social media as a supplemental tool in their campaigns, however Mr. Trump has found a way to make this platform the centerpiece of national discussion. His antics over the course of this last election season has completely turned conventional practice on how a presidential campaign should be run upside down, on its head. In the past, presidential candidates have found the most effective way to allocate campaign dollars to sway voters with a team PR team that is at the top of their field to help calculate a politically correct public image. However, Donald Trump is able to amass more attention with a tweet sent off his phone while he was sitting on the toilet at 3 in the morning than a national television ad ever could. According to the Washington Post, Hilary Clinton spent nearly half a billion dollars more on her campaign. His controversial tweets allow him to receive earned media on virtually every major news outlet. All publicity is good publicity, right?
As opposed to going through a rigidly defined public relations team before he can issue a statement, Donald Trump is able to reach America literally at his fingertips, letting the public know his true sentiments at any time of the day.
Rather than end this blog post with a thoughtful conclusion on the power of social media or Donald Trumps strategic antics, I’ve decided to conclude with some Hallmark tweets from the future president of our great nation: