Save the Children

Social Media has forever changed the landscape of advertising. There are countless benefits that come with this new advertising medium, brands are now able to market their products with greater accuracy and for a fraction of the cost. However, as with any new form of technology, there have also been multiple unforeseen cons as well….

Welcome to the Year 2116

Ten years ago, having virtual reality as a household form of entertainment seemed like something that would only be possible by reading a science fiction book or waiting until the year 2116. However, over the last year, that is exactly what we are beginning to witness. Various companies such as Samsung, Google, FaceBook have all invested…

Is Apple Breeding Faster Horses?

Ever since my parents gave me an iPod Nano for Christmas when I was 12 years old, I have been fascinated with Apple products. So much so in fact, I asked my girlfriend at the time to get me a copy of Steve Job’s biography as my sole gift on my 20th birthday. Even at…

President Elect Donald Chump

  Donald Trump is known for many things: business endeavors, reality television, winning the presidential election, and of course, his Twitter. For the uninitiated, Twitter is a self proclaimed “online news and social networking service where users post and read short 140-character messages called “tweets”. And believe me, no man has ever used their 140 characters quiet as effectively…

One of few

This semester, I have been fortunate enough to be admitted into the TexasMedia program. There are thirty plus, talented students in the cohort, which reflect the future leaders of the industry, however I am the only black male. The other day, my professor asked me to come in and speak with her introduction class of…

Streaming Wars

The internet has changed the way that viewers consume content throughout various media platforms. Copious amounts of TV viewers have decided to unsubscribe from their cable services in exchange for a Netflix account. Dozens of newspapers across the country are going out of service as news consumers shift to consuming content online. The music industry…

Ad Fraud: Digital Burglars

It is no secret that there has been a continued growth of media outlets on the digital landscape. As digital platforms become more expansive and lucrative, there has also been a greater incentive for unethical and exploitive activities on these mediums. One of the immense issues in the digital ad space is the practice of…